Last week, a little noticed update to Apple’s
Pages word processing program (part of Apple’s iWork suite) was implemented,
and it should have profound positive impact on Apple’s traction with business
users. This should help dampen the incursion of Microsoft’s Surface tablets
into Apple’s iPad market.
One of the key bottlenecks in corporate
adoption of iPads as primary computers has been the inability of iPad users to
edit Microsoft Word documents using the track changes feature implicit in MS Word
both for Mac and for Windows, and share those changes freely with anyone using
MS Word on any platform. It is a “must-have” feature for many business users,
and without it, iPads have been held back from their true potential as general
purpose computer substitutes in the corporate world. This weakness for Apple
was accentuated when Microsoft recently released its Surface tablet which runs
MS Word with track changes, followed by the announcement that Microsoft would
release a version of MS Word for iPad that would not have the track changes feature.
Apple’s rollout of the track changes feature
will blunt this attack by Microsoft, and remove a major impediment to wider
rollout of iPads in corporations, law firms and other business users. This is
very good news for Apple, since the computers these iPads will replace are
mostly Windows PCs, not Macs.
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